On the other hand, the i Pod was one of the most successful marketing campaigns ever created.
"1,000 songs in your pocket." Clear, to the point, and something just about everyone in the world would look at and say, "I need to have that! Your online dating success entirely depends on how well you market yourself.
There is nothing worse than reading a joke that isn't funny and then having the fact that it isn't funny, but that somehow someone else thinks it is, explained to you.
If your joke isn't funny to that person, it's either a) not funny at all, or b) not funny to him/her. In the middle of this city you're walking around in, surrounded by thousands and millions of people walking, you fear you might be the only one who likes walking?
Remember, that’s why she wrote it – because she wants you to get to know her, not because she wants to be told for the umpteenth time that she’s hot. NOT the thing you like the most, NOT the thing you find most attractive, NOT the thing you have in common. It might be how she doesn’t know how to program her Ti Vo. Yes, you think it’s cool that she also likes Robert De Niro movies and skiing in Vail. The sillier and more over-the-top your email, the funnier it’ll be.
Only after you create a profile that is fully optimized to attract your target audience, will you be ready to market yourself effectively through the emails you write. Before you write that first email and start your marketing campaign, you need to figure out what your most marketable qualities are. Whatever these qualities are, figure out which ones you want to highlight, and make sure they are clear to your audience in the emails you craft. In the online dating world, the subject line is the hook.I don't usually start off a post with the impact points right at the beginning.But I want to lay these out first -- because they're so vital to solid message writing -- and we'll get into the "whys" and the "hows" in a moment.It's presumptuous to list a bunch of unrequested information about yourself in your message, because doing so assumes that this person already thinks of you as a candidate.Instead, as with good tip #5, use the message to ask about him/her.After all, most people’s profiles don’t exactly give you a ton of material to work with, do they? Ask yourself if what you’re writing sounds completely original.